01
Human performance
Measuring the human body, from sensors on the skin to the signals in the brain. Tested on athletes who live at the limit.
- Wearables
- Diagnostics
- Neurotech
- Biomechanics
Our thesis
We connect pre-seed and seed startups with the opportunities to pilot and validate in elite sport
Prove it where the standard is highest, then scale with the clients and funding to grow.
Our programmes
Our mission is to connect you to clients and funding
Through our programmes, you get
Get in front of teams and brands, and work on the real problems they are facing today.
Themes we back
Four of the most exciting areas in sport and health
02
Health and longevity
What elite sport learns about the body, shared with everyone. More healthy years, built on the science of the fittest people on earth.
- Prevention
- Sleep
- Rehab
- Healthy ageing
03
Data and AI
Every sprint, pass and heartbeat is data. The startups turning it into decisions that teams can act on.
- Analytics
- Computer vision
- Predictive models
- Decision tools
04
Fan engagement and commercial
Sport lives in the stands, on screens and in the sponsorship deck. New ways to fill the stadium and unlock new revenue.
- Fan experience
- Ticketing
- Content
- Sponsorship
How it works
Your pathway through Leadout
Apply
Tell us about your startup and where it fits. It takes a few minutes.
Reviewed by our network
Sports science, technical and commercial advisors score every application against one consistent rubric.
Matched to what's next
Shortlisted startups move into a hackathon, pitch day or accelerator programme, or get a direct introduction.
Prove it in elite sport
Run a pilot with athletes and teams, with our experts alongside you.
Clients and funding
Turn the pilot into long-term client partnerships, and meet the investors and corporates ready to back you.
Go and win