For investors

Back the best in sport and health

Sourced from the best universities and startup ecosystems, validated in elite sport

Our thesis

We find the best startups in sport and health, and validate them in elite sport. Now it's your turn to back the best

Two ways to partner

Get in the room with the founders. Work on real challenges alongside them and watch them pitch live.

Be part of our accelerator in Cambridge, and help shape the programme from the start.

Themes we back

Measuring the human body, from sensors on the skin to the signals in the brain. Tested on athletes who live at the limit.

What elite sport learns about the body, shared with everyone. More healthy years, built on the science of the fittest people on earth.

Every sprint, pass and heartbeat is data. The startups turning it into decisions that teams can act on.

Sport lives in the stands, on screens and in the sponsorship deck. New ways to fill the stadium and unlock new revenue.